Benefits for the user: Users struggle with ever-rising prices, a lack of attractive offers tailored to their own needs, and a flood of different providers for individual problems. MUTUALZ offers a remedy by bringing everything together in one app: customers save real money through discounts and coupons, can filter sellers by their own preferences, are rewarded for their loyalty and are kept informed about events, activities and news through a direct line to their favourite sellers. A further plus is the community function, which lets users see directly which sellers, such as restaurants or bars, are going down well with friends, family or local influencers.

Benefits for the seller (restaurateur/event organiser): Sellers struggle with a small presence on social networks, a lack of marketing resources, rising costs such as the reinstated higher VAT, quiet periods, and winning and retaining customers over the long term. MUTUALZ offers solutions for this: it increases the visibility of hospitality businesses and attracts new customers through targeted marketing. By using user-generated content, restaurateurs can also promote their venue simply and effectively by reusing authentic customer reviews and photos in their digital presence. By digitalising processes such as order taking and payment, they can save costs that would otherwise arise from additional staff. Targeted push notifications, based on an analysis of location and consumer behaviour, create an incentive for potential visitors during quiet periods. The loyalty programme developed for MUTUALZ rewards regulars and wins new loyal customers.

A changing market: The whole project moves with the times, because the market is changing. Digital solutions such as online table reservations, digital menus or mobile payment are in ever greater demand. But then you need three different applications for a single order. Not with MUTUALZ! Artificial intelligence is becoming more and more important, and for larger franchises or chains, leaving this technology out can mean losing out to the competition. That is why MUTUALZ relies on AI-based recommendations and personalised offers.